Statistic regarding Möbel Kraft customers: preferred lifestyle

AIlon has analyzed 1745 people from Germany who have a very high affinity to Möbel Kraft and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Möbel Kraft

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the furniture retailer "Möbel Kraft", in comparison to the total population. Extremely noticeable are the positive values for Nutzt Vergleichsportale, E-Mobilität, Bio Produkte and the negative values for Shopping in Discounters, Haustier: Vogel, Brille tragen.

This bar chart visualizes, how a preference for the brand "Möbel Kraft" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Möbel Kraft" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 67.18% .

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