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Music Influencer | Esprit Holdings
March 28, 2022
This statistic shows the favored musicians of that part of the German population, with a strong preference for the fast fashion label "Esprit Holdings", compared to the total population.
Extremely pronounced is the positive correlation with Coldplay, Lady Gaga, Radiohead, as well as the negative correlation with Dieter Bohlen, Luciano, Böhse Onkelz.
This bar chart visualizes, how an affinity for the brand "Esprit Holdings" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Esprit Holdings" customers to have an affinity for "Coldplay" is increased by 4.12% .
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