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Communication | Esprit Holdings
March 28, 2022
This statistic shows the most popular cell phone providers and messenger services of that part of the German population, with a high affinity for the fast fashion label "Esprit Holdings", in comparison to the total population.
Especially noticeable is the increased value for Telekom and Whatsapp, as well as the negative relation to Winsim and Alcatel Mobile.
This bar chart visualizes, how a preference for the brand "Esprit Holdings" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Esprit Holdings" customers to have an affinity for "Telekom" is increased by 79.42% .
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