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Regional Newspaper | Esprit Holdings
March 28, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the fast fashion label "Esprit Holdings", in comparison to the total population.
The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is considerably increased, while it is strongly decreased for the newspapers "Hessische Niedersächsische Allgemeine", "Rhein Neckar Zeitung", "Coburger Tageblatt".
This bar chart visualizes, how a preference for the brand "Esprit Holdings" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Esprit Holdings" customers to have an affinity for "Der Tagesspiegel" is increased by 51.6% .
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