Statistic regarding Esprit Holdings customers: most popular automotive magazines

AIlon has analyzed 10264 people from Germany who have a very high affinity to Esprit Holdings and compared the mean values with a representative sample of the population.

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Automotive Magazine | Esprit Holdings

March 28, 2022

This statistic visualizes the favorite automotive magazines of that part of the German population, with a strong preference for the fast fashion label "Esprit Holdings", compared to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Zeitung" is clearly increased, while it is strongly decreased for the the magazines "Classic Trader" and "Ramp Space".

This bar chart visualizes, how an affinity for the brand "Esprit Holdings" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Esprit Holdings" customers to have an affinity for "ADAC Motorwelt" is increased by 54.42% .

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