This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Jim Beam
March 24, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the food manufacturer "Jim Beam", compared to the total population.
The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Süddeutsche Zeitung" is considerably increased, while it is moderately decreased for the newspapers "Ärzte Zeitung", "Neue Presse", "TAZ".
This bar chart visualizes, how an affinity for the brand "Jim Beam" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jim Beam" customers to have a preference for "Handelsblatt" is increased by 166.12% .
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