Statistic regarding Jim Beam customers: most popular automotive magazines

AIlon has analyzed 8448 people from Germany who have a very high affinity to Jim Beam and compared the mean values with a representative sample of the population.

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Automotive Magazine | Jim Beam

March 24, 2022

This statistic shows the favorite automotive magazines of that part of the German population, with a strong preference for the food manufacturer "Jim Beam", compared to the total population. The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is moderately increased, while it is clearly decreased for the the magazines "Octane Magazine" and "Classic Trader".

This bar chart visualizes, how an affinity for the brand "Jim Beam" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jim Beam" customers to have an affinity for "Auto Zeitung" is increased by 189.7% .

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