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Lifestyle | Jim Beam
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Jim Beam", in comparison to the total population.
Extremely pronounced are the positive values for Nutzt CTV, Smoking, Smart-Home and the negative values for Manicure, Brille beim Optiker kaufen, Shopping in Discounters.
This bar chart visualizes, how a preference for the brand "Jim Beam" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jim Beam" customers to have an affinity for "Nutzt CTV" is increased by 176.75% .
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