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Home Magazine | Jim Beam
March 24, 2022
This statistic visualizes the most popular home&living magazines of that part of the German population, with a strong preference for the food manufacturer "Jim Beam", compared to the total population.
The affinity for the magazines "Architectural Digest" and "Das Haus" is considerably increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how an affinity for the brand "Jim Beam" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jim Beam" customers to have a preference for "Architectural Digest" is increased by 146.29% .
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