Statistic regarding Jim Beam customers: most popular fashion magazines

AIlon has analyzed 8448 people from Germany who have a very high affinity to Jim Beam and compared the mean values with a representative sample of the population.

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Fashion Magazine | Jim Beam

March 24, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a strong preference for the food manufacturer "Jim Beam", in comparison to the total population. The affinity for the magazines "Madame" and "Grazia" is clearly increased, while it is considerably decreased for the the magazines "Burda Style" and "InStyle".

This bar chart visualizes, how a preference for the brand "Jim Beam" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jim Beam" customers to have a preference for "Burda Style" is decreased by 49.62% .

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