Statistic regarding Lindt & Sprüngli customers: most popular science journals

AIlon has analyzed 21446 people from Germany who have a very high affinity to Lindt & Sprüngli and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | Lindt & Sprüngli

March 24, 2022

This statistic visualizes the favorite science journals of that part of the German population, with a strong preference for the food manufacturer "Lindt & Sprüngli", compared to the total population. The preference for the magazines "Geo Magazin" and "National Geographic Magazine" is considerably increased, while it is moderately decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how an affinity for the brand "Lindt & Sprüngli" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lindt & Sprüngli" customers to have a preference for "National Geographic Adventure" is decreased by 774.67% .

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