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Financial | Lindt & Sprüngli
March 24, 2022
This statistic shows the preferred companies in the financial sector of that part of the German population, with a high affinity for the food manufacturer "Lindt & Sprüngli", in comparison to the total population.
The largest outliers in the positive range are: Mastercard, Visa, Allianz Versicherung and in the negative range are: Aok, Sparkasse, Bkk.
This bar chart visualizes, how an affinity for the brand "Lindt & Sprüngli" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lindt & Sprüngli" customers to have a preference for "Mastercard" is increased by 41.6% .
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