Statistic regarding Lindt & Sprüngli customers: most popular TV magazines

AIlon has analyzed 21446 people from Germany who have a very high affinity to Lindt & Sprüngli and compared the mean values with a representative sample of the population.

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Tv Magazine | Lindt & Sprüngli

March 24, 2022

This statistic visualizes the favored TV magazines of that part of the German population, with a strong preference for the food manufacturer "Lindt & Sprüngli", in comparison to the total population. The preference for the magazine "Hörzu" is moderately increased, while it is moderately decreased for the the magazine "TV Direkt".

This bar chart visualizes, how a preference for the brand "Lindt & Sprüngli" correlates with an affinity for the displayed Tv Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lindt & Sprüngli" customers to have an affinity for "Hörzu" is increased by 45.41% .

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