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Beauty | Lindt & Sprüngli
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the food manufacturer "Lindt & Sprüngli", compared to the total population.
Extremely noticeable is the positive correlation with Palmolive, Nivea, Lancôme, as well as the negative correlation with Balea, Rexona, Kiehls.
This bar chart visualizes, how a preference for the brand "Lindt & Sprüngli" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lindt & Sprüngli" customers to have a preference for "Palmolive" is increased by 40.2% .
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