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Beauty | DAZN
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the media company "DAZN", in comparison to the total population.
Very pronounced is the increased value for Head And Shoulders, Axe/Lynx/Ego, Gilette, as well as the negative relation to Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "DAZN" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAZN" viewers to have an affinity for "Head And Shoulders" is increased by 246.4% .
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