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Lifestyle | DAZN
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the media company "DAZN", in comparison to the total population.
Extremely noticeable are the positive values for Smoking, Nutzt CTV, Clubbing and the negative values for Manicure, Shopping in Discounters, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "DAZN" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAZN" viewers to have an affinity for "Smoking" is increased by 204.78% .
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