Statistic regarding DAZN viewers: cultural preferences

AIlon has analyzed 5951 people from Germany who have a very high affinity to DAZN and compared the mean values with a representative sample of the population.

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Culture | DAZN

March 23, 2022

This statistic shows the cultural preferences of that part of the German population, with a strong preference for the media company "DAZN", compared to the total population. Extremely noticeable are the positive values for 50s and 30s and the negative values for Musicals and Theatre.

This bar chart visualizes, how an affinity for the brand "DAZN" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "DAZN" viewers to have an affinity for "50s" is increased by 1.37% .

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