Statistic regarding Alpro customers: favorite organic cosmetics brands

AIlon has analyzed 3673 people from Germany who have a very high affinity to Alpro and compared the mean values with a representative sample of the population.

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Beautyorganic | Alpro

March 23, 2022

This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Alpro", compared to the total population. The largest outliers in the positive range are: Alverde and Weleda and in the negative range are: Kneipp and Speick.

This bar chart visualizes, how an affinity for the brand "Alpro" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alpro" customers to have an affinity for "Alverde" is increased by 88.28% .

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