Statistic regarding Alpro customers: favorite fast fashion brands

AIlon has analyzed 3673 people from Germany who have a very high affinity to Alpro and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Alpro

March 23, 2022

This statistic shows the most popular fashion brands of that part of the German population, with a strong preference for the food manufacturer "Alpro", in comparison to the total population. Extremely noticeable is the increased value for Mexx, Benetton, Tommy Hilfiger, as well as the negative relation to Adler, Nkd, Takko.

This bar chart visualizes, how a preference for the brand "Alpro" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alpro" customers to have a preference for "Mexx" is increased by 111.95% .

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