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Fashionfast | Alpro
March 23, 2022
This statistic shows the most popular fast fashion brands of that part of the German population, with a strong preference for the food manufacturer "Alpro", compared to the total population.
Especially pronounced is the positive relation to Esprit, Zara, Mango, as well as the negative relation to Kik, C&A, Forever 21.
This bar chart visualizes, how an affinity for the brand "Alpro" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alpro" customers to have an affinity for "Esprit" is increased by 102.82% .
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