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Beautyorganic | Ergo Group
March 23, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the financial services company "Ergo Group", compared to the total population.
Especially pronounced is the positive relation to Alverde and Dr Hauschka, as well as the negative relation to Kneipp and Santaverde.
This bar chart visualizes, how a preference for the brand "Ergo Group" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ergo Group" brandfans to have an affinity for "Kneipp" is decreased by 14.19% .
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