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Culture | Ergo Group
March 23, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the financial services company "Ergo Group", compared to the total population.
Very pronounced are the positive values for Musicals and 20er and the negative values for Architecture and Opera.
This bar chart visualizes, how a preference for the brand "Ergo Group" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ergo Group" brandfans to have an affinity for "Musicals" is increased by 5.53% .
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