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Media channel affinities | Ergo Group
March 23, 2022
This statistic shows the preferred media channels of that part of the German population, with a strong preference for the financial services company "Ergo Group", in comparison to the total population.
Especially pronounced is the increased value for YouTube, Facebook, Pinterest, as well as the decreased value for Newspaper, Magazine, Radio.
This bar chart visualizes, how an affinity for the brand "Ergo Group" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ergo Group" brandfans to have a preference for "YouTube" is increased by 21.79% .
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