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Values | Ergo Group
March 23, 2022
This statistic shows the favored values of that part of the German population, with a high affinity for the financial services company "Ergo Group", in comparison to the total population.
Especially pronounced are the positive values for Migration, Atheism, Sustainability and the negative values for Christianity, Religion, Minimalism.
This bar chart visualizes, how a preference for the brand "Ergo Group" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ergo Group" brandfans to have a preference for "Christianity" is decreased by 17.83% .
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