Statistic regarding Commerzbank brandfans: cultural preferences

AIlon has analyzed 7965 people from Germany who have a very high affinity to Commerzbank and compared the mean values with a representative sample of the population.

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Culture | Commerzbank

March 23, 2022

This statistic shows the cultural preferences of that part of the German population, with a strong preference for the financial services company "Commerzbank", compared to the total population. Very noticeable are the positive values for Musicals and Architecture and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Commerzbank" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Commerzbank" brandfans to have a preference for "Musicals" is increased by 33.43% .

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