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Lifestyle | Commerzbank
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Commerzbank", compared to the total population.
Extremely pronounced are the positive values for E-Mobilität, Nutzt Vergleichsportale, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Brille tragen.
This bar chart visualizes, how a preference for the brand "Commerzbank" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Commerzbank" brandfans to have an affinity for "E-Mobilität" is increased by 76.3% .
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