Statistic regarding Pick up customers: cultural preferences

AIlon has analyzed 8419 people from Germany who have a very high affinity to Pick up and compared the mean values with a representative sample of the population.

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Culture | Pick up

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the food manufacturer "Pick up", in comparison to the total population. Especially noticeable are the positive values for Musicals and Theatre and the negative values for 40er and Opera.

This bar chart visualizes, how an affinity for the brand "Pick up" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pick up" customers to have a preference for "Musicals" is increased by 10.35% .

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