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Media channel affinities | Pick up
March 24, 2022
This statistic shows the most popular media channels of that part of the German population, with a strong preference for the food manufacturer "Pick up", in comparison to the total population.
Extremely noticeable is the increased value for YouTube, Pinterest, Instagram, as well as the decreased value for Newspaper, Radio, Magazine.
This bar chart visualizes, how an affinity for the brand "Pick up" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pick up" customers to have an affinity for "YouTube" is increased by 39.74% .
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