Statistic regarding Pick up customers: favored values

AIlon has analyzed 8419 people from Germany who have a very high affinity to Pick up and compared the mean values with a representative sample of the population.

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Values | Pick up

March 24, 2022

This statistic shows the favored values of that part of the German population, with a strong preference for the food manufacturer "Pick up", compared to the total population. Very noticeable are the positive values for Vegan lifestyle, Vegetarian diet, Animal rights and the negative values for Christianity, Religion, Minimalism.

This bar chart visualizes, how an affinity for the brand "Pick up" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pick up" customers to have an affinity for "Vegan lifestyle" is increased by 28.85% .

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