Statistic regarding TVNOW viewers: cultural preferences

AIlon has analyzed 18589 people from Germany who have a very high affinity to TVNOW and compared the mean values with a representative sample of the population.

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Culture | TVNOW

March 23, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the media company "TVNOW", in comparison to the total population. Extremely noticeable are the positive values for Musicals and Theatre and the negative values for Architecture and Opera.

This bar chart visualizes, how an affinity for the brand "TVNOW" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TVNOW" viewers to have a preference for "Musicals" is increased by 25.62% .

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