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Shopping | TVNOW
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the media company "TVNOW", in comparison to the total population.
Extremely noticeable is the increased value for About You, Zalando, Mister Spex, as well as the negative correlation with Fielmann, Guenstiger.De, Schwab.
This bar chart visualizes, how a preference for the brand "TVNOW" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TVNOW" viewers to have an affinity for "About You" is increased by 105.7% .
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