Statistic regarding Booking.com customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 12546 people from Germany who have a very high affinity to Booking.com and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Booking.com

March 23, 2022

This statistic shows the most popular streaming services, film studios and (computer) games of that part of the German population, with a high affinity for the tour operator "Booking.com", compared to the total population. Especially noticeable is the positive correlation with Nintendo, Electronic Arts, Ea Sports Fifa, as well as the negative correlation with Nametests.Com, Talking Tom, The Sims.

This bar chart visualizes, how a preference for the brand "Booking.com" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Booking.com" customers to have a preference for "Nintendo" is increased by 76.97% .

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