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Fashionfast | Booking.com
March 23, 2022
This statistic shows the favored fast fashion brands of that part of the German population, with a high affinity for the tour operator "Booking.com", compared to the total population.
Extremely noticeable is the positive relation to Esprit, S. Oliver, H&M, as well as the negative relation to C&A, Kik, Peacocks.
This bar chart visualizes, how an affinity for the brand "Booking.com" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Booking.com" customers to have a preference for "Esprit" is increased by 100.61% .
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