Statistic regarding Booking.com customers: most popular family magazines

AIlon has analyzed 12546 people from Germany who have a very high affinity to Booking.com and compared the mean values with a representative sample of the population.

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Family Magazine | Booking.com

March 23, 2022

This statistic visualizes the most popular family magazines of that part of the German population, with a high affinity for the tour operator "Booking.com", compared to the total population. The preference for the magazines "Baby und Familie" and "Super Illu" is considerably increased, while it is moderately decreased for the the magazines "Super Illu" and "Baby und Familie".

This bar chart visualizes, how a preference for the brand "Booking.com" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Booking.com" customers to have an affinity for "Super Illu" is decreased by 41.66% .

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