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Lifestyle | Bausparkasse Schwäbisch Hall
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Bausparkasse Schwäbisch Hall", compared to the total population.
Very pronounced are the positive values for Smart-Home, Kontaktlinsen tragen, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.
This bar chart visualizes, how a preference for the brand "Bausparkasse Schwäbisch Hall" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bausparkasse Schwäbisch Hall" brandfans to have an affinity for "Smart-Home" is increased by 135.35% .
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