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Media channel affinities | Bausparkasse Schwäbisch Hall
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the financial services company "Bausparkasse Schwäbisch Hall", compared to the total population.
Extremely noticeable is the increased value for Linkedin, Pinterest, Xing, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Bausparkasse Schwäbisch Hall" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bausparkasse Schwäbisch Hall" brandfans to have a preference for "Linkedin" is increased by 129.18% .
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