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Lifestyle | Fernsehwoche
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the media company "Fernsehwoche", compared to the total population.
Very noticeable are the positive values for Brille tragen, Online shopping, Haustier: Vogel and the negative values for Having a smart TV, Driving, Shopping in furniture stores.
This bar chart visualizes, how an affinity for the brand "Fernsehwoche" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fernsehwoche" viewers to have a preference for "Brille tragen" is increased by 155.64% .
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