Statistic regarding Fernsehwoche viewers: favorite shopping brands

AIlon has analyzed 2877 people from Germany who have a very high affinity to Fernsehwoche and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Fernsehwoche

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the media company "Fernsehwoche", compared to the total population. The largest outliers in the positive range are: Witt Weiden, Bader, Klingel and in the negative range are: Amazon, Ebay, Obi.

This bar chart visualizes, how a preference for the brand "Fernsehwoche" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fernsehwoche" viewers to have an affinity for "Witt Weiden" is increased by 167.1% .

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