Statistic regarding Ritter Sport customers: hobbies

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Ritter Sport

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the food manufacturer "Ritter Sport", compared to the total population. Especially noticeable is the increased value for DIY/carpentry, Comics, Travelling, as well as the decreased value for Cooking, Sewing/knitting/crocheting, Gardening.

This bar chart visualizes, how an affinity for the brand "Ritter Sport" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have an affinity for "Cooking" is decreased by 34.13% .

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