Statistic regarding Ritter Sport customers: favored values

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

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Values | Ritter Sport

March 23, 2022

This statistic shows the most important values of that part of the German population, with a strong preference for the food manufacturer "Ritter Sport", in comparison to the total population. Extremely pronounced are the positive values for Minimalism, Migration, Sustainability and the negative values for Astrology, Christianity, Religion.

This bar chart visualizes, how an affinity for the brand "Ritter Sport" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have an affinity for "Minimalism" is increased by 32.69% .

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