Statistic regarding Ritter Sport customers: most popular automotive magazines

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

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Automotive Magazine | Ritter Sport

March 23, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a high affinity for the food manufacturer "Ritter Sport", in comparison to the total population. The preference for the magazines "Auto BILD" and "Auto Motor Sport" is moderately increased, while it is strongly decreased for the the magazines "9ELF" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Ritter Sport" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have an affinity for "Auto BILD" is increased by 41.3% .

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