Statistic regarding Ritter Sport customers: most popular economy magazines

AIlon has analyzed 32550 people from Germany who have a very high affinity to Ritter Sport and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Ritter Sport

March 23, 2022

This statistic visualizes the favored economy magazines of that part of the German population, with a strong preference for the food manufacturer "Ritter Sport", in comparison to the total population. The preference for the magazines "Wirtschaftswoche" and "Manager Magazin" is moderately increased, while it is strongly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Ritter Sport" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ritter Sport" customers to have a preference for "Wirtschaftswoche" is increased by 30.46% .

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