MSC Cruises is a global cruise line registered in Switzerland and based in Geneva. It was founded in Naples, Italy, in 1989. It is part of the Mediterranean Shipping Company S.A., the world's second-biggest container shipping operator. In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries as of 2017, MSC Cruises is the fourth-largest cruise company in the world, after Carnival Corporation & plc, Royal Caribbean Group and Norwegian Cruise Line Holdings, with a 7.2% share of all passengers carried in 2017.
AIlon has analyzed 4010 people from Germany who have a very high affinity to MSC Cruises and compared the mean values with a representative sample of the population.
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