Statistic regarding MSC Cruises customers: most popular fashion magazines

AIlon has analyzed 4010 people from Germany who have a very high affinity to MSC Cruises and compared the mean values with a representative sample of the population.

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Fashion Magazine | MSC Cruises

March 23, 2022

This statistic visualizes the most popular fashion magazines of that part of the German population, with a strong preference for the tour operator "MSC Cruises", compared to the total population. The preference for the magazines "Madame" and "Grazia" is clearly increased, while it is clearly decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how a preference for the brand "MSC Cruises" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "MSC Cruises" customers to have a preference for "Madame" is increased by 78.42% .

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