Statistic regarding MSC Cruises customers: most popular national newspapers

AIlon has analyzed 4010 people from Germany who have a very high affinity to MSC Cruises and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | MSC Cruises

March 23, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the tour operator "MSC Cruises", in comparison to the total population. The affinity for the newspapers "Handelsblatt", "Die Welt Kompakt", "Süddeutsche Zeitung" is clearly increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "MSC Cruises" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "MSC Cruises" customers to have a preference for "Handelsblatt" is increased by 140.78% .

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