Statistics regarding TUI Cruises customers in Germany
Last updated: March 23, 2022
TUI Cruises is a cruise line based in Germany. It was formed in 2007 as a joint venture between the German tourism company TUI AG and the American cruise line operator Royal Caribbean Cruises Ltd., both of whom hold a 50% stake in the company. The company started operations in 2009 and competes with AIDA Cruises for the German market. It targets German-speaking customers who opt for a premium cruise experience. The onboard product, including food, entertainment and amenities, is custom-tailored for German tastes and German is the main language used onboard its ships.
AIlon has analyzed 3552 people from Germany who have a very high affinity to TUI Cruises and compared the mean values with a representative sample of the population.