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Media channel affinities | TUI Cruises
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the tour operator "TUI Cruises", compared to the total population.
Very pronounced is the positive relation to Linkedin, Xing, Reddit, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "TUI Cruises" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TUI Cruises" customers to have a preference for "Linkedin" is increased by 154.1% .
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