Statistic regarding TUI Cruises customers: most popular celebrity magazines

AIlon has analyzed 3552 people from Germany who have a very high affinity to TUI Cruises and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Celebrity Magazine | TUI Cruises

March 23, 2022

This statistic visualizes the favorite celebrity magazines of that part of the German population, with a strong preference for the tour operator "TUI Cruises", in comparison to the total population. The preference for the magazines "Shape" and "Ok" is considerably increased, while it is considerably decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how a preference for the brand "TUI Cruises" correlates with an affinity for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TUI Cruises" customers to have a preference for "Freizeit Revue" is decreased by 47.05% .

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