Statistic regarding TUI Cruises customers: most popular charity magazines

AIlon has analyzed 3552 people from Germany who have a very high affinity to TUI Cruises and compared the mean values with a representative sample of the population.

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Charity Magazine | TUI Cruises

March 23, 2022

This statistic shows the favorite charity magazines of that part of the German population, with a strong preference for the tour operator "TUI Cruises", compared to the total population. The affinity for the magazines "VDK Zeitung" and "ASB Magazin" is considerably increased.

This bar chart visualizes, how an affinity for the brand "TUI Cruises" correlates with an affinity for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TUI Cruises" customers to have an affinity for "VDK Zeitung" is increased by 2.08% .

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