Statistic regarding TUI Cruises customers: most popular family magazines

AIlon has analyzed 3552 people from Germany who have a very high affinity to TUI Cruises and compared the mean values with a representative sample of the population.

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Family Magazine | TUI Cruises

March 23, 2022

This statistic visualizes the most popular family magazines of that part of the German population, with a strong preference for the tour operator "TUI Cruises", compared to the total population. The affinity for the magazines "Baby und Familie" and "Super Illu" is strongly increased, while it is considerably decreased for the the magazines "Super Illu" and "Baby und Familie".

This bar chart visualizes, how a preference for the brand "TUI Cruises" correlates with an affinity for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TUI Cruises" customers to have an affinity for "Super Illu" is decreased by 50.56% .

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